Daniel Gorr

Growth Leader | Market Builder | SaaS & E-Commerce Scale-Up Expert

Berlin, Germany

Executive Summary

Entrepreneurial growth leader with 10+ years driving hyper growth in digital businesses across Europe with a focus on DACH. Proven track record building product solutions with focus on subscriptions and customer life time value from early stage to market leadership, achieving 3x ARR growth and building high-performing teams of 65+ across multiple markets.

Key Achievements:

  • Scaled European e-commerce platform to €120M+ ARR serving 1.5M+ customers across 5 markets
  • Built and led cross-functional teams of 65+ employees in 10 disciplines across 4 countries
  • full P&L and legal responsibility
  • Drove market expansion and localization strategies with proven success in DACH region, Netherlands and Belgium
  • Former Meta senior consultant supporting global luxury and e-commerce brands as well as establishing a office and legal structure for Meta in Switzerland
  • Deep expertise in product-led growth, customer lifetime value optimization, and subscription business models

Core Competencies

Market Growth & Strategy

  • Regional Market Expansion & Localization
  • Product-Led Growth (PLG) Strategies
  • Subscription & CLV e-Com Business Models
  • ARR & MAU Optimization
  • Multi-Market P&L Ownership

Leadership & Team Building

  • Building A-Player Teams at Scale
  • Cross-Functional Leadership (Product, Marketing, Tech)
  • Coaching & Performance Management
  • Stakeholder Management (C-Suite, Board)
  • Public Speaking & Brand Representation

Technical & Analytical

  • Software Development Management
  • Customer Lifetime Value (CLV) Optimization
  • Data-Driven Decision Making
  • Growth Hacking & Experimentation
  • Platform & Pricing Strategy

Professional Experience

tink GmbH | Berlin, Germany

Europe’s Leading Smart Home E-Commerce Platform

Managing Director | Jan 2024 – Present

  • Driving hypergrowth: Leading company strategy to scale from €36M to €120M+ ARR (50% YoY growth) while maintaining profitability across 5 European markets
  • Market expansion: Successfully launched and scaled operations in new markets, achieving localization excellence and market-fit through deep user research and cultural adaptation
  • Team building: Recruited and developed high-performing teams of 65+ employees across Product, Marketing, Engineering, and Operations in 4 countries
  • P&L ownership: Full accountability for €120M+ revenue, managing budgets across all markets with founder-mentality resource optimization
  • Product leadership: Partnered with and then took over lengineering to build proprietary platform capabilities, driving 40% improvement in customer activation and retention
  • Launched tink‘s own hardware brand (tink Basics) to improve margins, gain market weight and drive more value to customers as well as improving tinks value proposition overall
  • Regular speaker at industry and lobby events

Chief Product Officer & MD | Jan 2023 – Jan 2024

  • Built product organization from ground up, establishing roadmap processes, user research capabilities, and data-driven development practices
  • Led platform evolution from basic e-commerce to sophisticated subscription and services ecosystem
  • Increased customer lifetime value by 35% through enhanced product experience and subscription optimization
  • Managed cross-functional teams including software development, UX/UI, and product analytics

Chief Marketing Officer & MD | Jul 2019 – Dec 2022

  • Achieved 3x ARR growth over 3 years through integrated growth strategy across acquisition, activation, and retention
  • Built marketing engine from 5 to 65+ person team across Performance Marketing, Content, Creative, SEO, CRM, and Growth Analytics
  • Pioneered subscription model optimization, increasing recurring revenue share from 15% to 45%
  • Developed localization framework enabling rapid market entry with culturally-adapted content and positioning
  • Established data infrastructure and KPI frameworks tracking MAU, activation rates, CLV, and cohort retention
  • Led successful brand repositioning establishing tink as European smart home category leader

Key Metrics:

  • 3x ARR growth (€36M → €120M) in 3 years
  • Customer base growth from 400K to 1.5M+ users
  • Successful expansion across 5 European markets
  • Built team from 5 to 65+ employees
  • Achieved profitability while maintaining 50%+ annual growth

Meta (Facebook) | Dublin, Ireland

Senior Consultant – Luxury & E-Commerce | Oct 2017 – Jul 2019

  • Business development: Spearheaded Meta’s Switzerland market expansion, establishing presence with enterprise clients and agencies
  • Strategic consulting: Advised C-level executives at global luxury brands (Breitling, Audemars Piguet, Patek Philippe, Rolex, Swarovski) on digital transformation and growth strategies
  • Revenue growth: Delivered double-digit growth for clients while expanding Meta’s footprint in luxury and premium e-commerce sectors
  • Market insights: Developed deep understanding of localization needs, cultural nuances, and market-specific growth levers across DACH region
  • Stakeholder management: Navigated complex organizational structures, influencing global and local decision-makers
  • Thought leadership: Regular speaker at industry events and media representative for Meta in Swiss market

Impact: Outpaced overall market growth through data-driven strategies and deep user understanding

E-Furniture GmbH | Berlin, Germany

Furniture E-Commerce Scale-Up

Chief Marketing Officer | Nov 2015 – Nov 2017

  • Digital transformation: Led company’s evolution from traditional retail to digital-first business model while expanding retail locations in DACH
  • Growth hacking: Developed and executed multi-channel acquisition strategies (SEO, SEM, Social, Email) achieving 150% revenue growth
  • Team leadership: Built marketing department from ground up, managing both digital teams and 15 retail locations across DACH
  • Technology integration: Implemented marketing automation, CRM systems, and analytics infrastructure
  • Budget optimization: Managed P&L for marketing with focus on CAC optimization and ROI improvement

Head of Marketing | Dec 2014 – Nov 2015

Marketing & Brand Manager | Sep 2013 – Dec 2014

Other current roles

SHG Stein & Haus Grundbesitz GmbH & Co.KG | Berlin

Family Business – Member of Supervisory Board | Jan 2015 – Present

  • Strategic oversight for international real estate investments
  • Governance and decision-making for portfolio company management
  • Lead investment and expansion in Ireland

Education & Certifications

Coaching & Leadership

  • Individual Coach | biis Berlin International Institute of Synergy (2025)
    • Identification of individual needs
    • Structured resolving of
    • Resiliance and trauma overcoming strategies
  • Organization Coach | biis Berlin International Institute of Synergy (2024-2025)
    • Identification and Development of organization strucutres
    • Creation and development of high performing teams
    • Development and guidance for self learning organizations
  • Business Coach | biis Berlin International Institute of Synergy (2023-2024)
    • Systemic Coaching & Organizational Development
    • Advanced team performance and leadership methodologies

Academic

  • Bachelor’s Degree, International Marketing | SRH Berlin University of Applied Sciences (2012-2015)

Industry Certifications

  • Google AdWords Premium Partner Certification
  • Facebook Blueprint Certification
  • Meta Top Advertiser Recognition

Speaking & Thought Leadership

  • Regular contributor to industry publications on growth, localization, and digital strategy
    • IFA 2024
    • Facebook “Digital Durchstarter” Speaker | Munich 2015 & Berlin 2016
    • CPX Performance Marketing Gipfel

Languages

  • German: Native
  • English: C2
  • French: A2